Every Spring You Rebuild a Book of Business You Already Had
Recurring maintenance agreements that should renew automatically get re-sold from scratch, or quietly lapse. We install the renewal cadence and the reporting that makes lapses visible before they happen.
The Landscaping-Specific Leak
Renewals are a seasonal scramble instead of a standing cadence.
Lapsed accounts are noticed after the season starts, not before.
Upgrade and add-on opportunities inside existing accounts go unasked.
Recurring versus one-off revenue is not separated in reporting.
Built Into Your Business, Not Handed Over as a Plan.
- Renewal cadence with owner, timing, and script per account tier
- Lapse-risk reporting ahead of the season, not during it
- Add-on and upgrade offer standard for existing accounts
- CRM structure separating recurring and one-off revenue
- Retention dashboard reviewed on a fixed rhythm
This work sits in the Revenue Conversion Lab, one of the three focus areas we run against.
How This Actually Gets Fixed.
- 01
Profit Gap Call
Thirty structured minutes. We name the gap that is costing you the most and give a straight answer on fit.
- 02
Weekly Systems Partnership
The standing weekly working session where the system gets built and installed alongside you. $1,500 per month, month to month.
- 03
Diagnostic Inspection or Lab
For owners who want a full staged rebuild rather than an ongoing partnership. The graduation path, not the entry point.
If spring starts with selling to customers you already have, the system is doing your job.